Qualifying leads takes time and effort. But qualifying leads makes up an important part of figuring out whether you can engage a client in the sales process.
You don’t need to grill the prospect to get this information. You can use:
- Corporate website
- Corporate research reports
- Newspaper articles
- Information from others who have dealt with the prospect
- Website discussion forums
- Your business and personal contacts who know about the prospect
- Information from newsletter sign-up forms, contest registrations, tradeshow ballots and other steps in the lead generation process
- Details from your CRM or contact management system
- Notes
Of course, if you can bring up these questions in casual conversation, you can qualify a lead too.
More about qualifying leads
Thanks. I hope you’ll stick around and make more comments. I really like reader participation.
You have great content. I check your site everyday to see what’s new on the blog. Keep up the great job!
It IS possible, but it takes hard work, like any other business. It’s not just a "sit-at-home-and-watch-the-money-fall-into-your-bank-account" kind of job like some affiliate marketers want you to think it is.