5 ways to use video cameras in your business

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Video cameras are becoming more common as quality increases and prices decrease. Here are 5 ways to use video cameras in your business:

1. Tutorials

Use video cameras in your business to create video tutorials on basic concepts related to your business. Clients will appreciate these tutorials, and on-camera tutorials can save you time and money because you may be able to provide video tutorials instead of in-person training.

2. Social media / YouTube

Use video cameras in your business to promote your products or services via social media. Create simple how-to videos that provide valuable information and position you or your organization as an expert at the same time. Cross-promote these videos at Youtube, Viddler and on other video sharing sites to increase your reach. You can even pull the audio from your videos and package the audio as free podcasts to be distributed on iTunes and elsewhere online.

3. Insurance

Use video cameras in your business to document your workspace and to provide evidence in the event of an emergency like a flood, fire, or theft.

4. Client testimonials

Use video cameras in your business to capture client testimonials. There is nothing more powerful than the endorsement of satisfied clients. When done professionally, on-camera client testimonials can have powerful impact on your business. If your camera skills aren’t up to par, consider outsourcing this project to video professionals.

5. Interviews for information gathering

Use video cameras in your business to aid in your requirements-gathering process. Not all clients will be receptive to being on film, but others will find being on camera an added bonus. And for you as a consultant, you’ll be able to refer back to important meetings and decisions for clarification.

Are you interested in more tips on how to build your expert-status? Whether you’re dreaming of consulting or already running a business of your own, you probably know that gaining expert status can help you with building client relationships. That’s why we offer Six Tips for Jumpstarting Your Expert Status when you sign up for our newsletter.

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