10 ways to use digital cameras in your business:
1. Document for insurance purposes
Use digital cameras in your business to document your workspace for insurance purposes. Be sure to take photographs of your office detailing your business equipment and store the photographs in a safe place. These photographs could prove invaluable if a fire, flood or other disruption occurs at your home office or workplace.
2. Enhance your blog posts and articles
Use digital cameras in your business to enhance your business blog. Leave the photographs on your main website up to the professional photogaphers, but if you have a business blog use your digital camera to take relevant photos to enhance your blog posts. A picture is worth a thousand words!
3. Add benefit to client meetings
Use digital cameras in your business to enhance your client meetings. As a graphic design consultant, a client may indicate a color that he prefers or a logo idea based on an album cover or keychain. Having a digital camera at the ready will help you to capture the client’s desires digitally right then and there.
4. Document your work flow and efficiencies
Use digital cameras in your business to document your work flow. Snap photos of your workspace as you work on a project. Notice piles of paper everywhere? A pattern of disorganization? Use the photographs to identify problems in your organization and make changes to improve your organization skills and efficiency.
5. Take photos of milestones
Use digital cameras in your business to document milestones. Get your first large cheque in the mail? Snap a photo. Land a superstar client? Take a picture of yourself with your big silly grin right after you hang up the phone. These photos make for great reminders and will help motivate you if you’re having a bad day.
6. Take photos of important events and functions
Use digital cameras in your business to capture notable events of interest to your clients. Did you sponsor a banner or table at a networking event? Did you win an award at a business networking award dinner? Taking photos of these notable events and posting them to your Facebook page, blog, email newsletter, website or other social media outlet will increase your brand power and status as an expert in your field.
7. Enhance PowerPoint presentations
Use digital cameras in your business to enhance your PowerPoint presentations. Sometimes stock photography is not enough. However, ensure that the quality of your photos is up to par. If your photographs are blurry or low-quality, stick with stock photography instead.
8. Take mandatory photos
Use digital cameras in your business because it may be a necessity. Taking your own photos may be necessary depending on your niche. For example, an environmental consultant may need to take photos of the terrain and adjacent areas to include in an environmental assessment or report.
9. Use as a scanner in a pinch
Use digital cameras in your business if your scanner goes on the fritz. In a pinch, a digital camera can serve as a scanner if needs be. The quality isn’t great, but taking a photograph of a document and emailing to a client is better than having to retype it manually.
10. Create promotional or informational videos using still photography
Use digital cameras in your business to create YouTube or other videos. Did you know that you can create effective videos by linking still photographs together? It’s very easy and can result in effective videos that combine photographs and overlaid text.
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